Data hub · Updated 8 October 2026

UAE mobile app statistics 2026

The latest numbers on how people in the United Arab Emirates use their phones: internet and mobile adoption, social media apps, mobile shopping and payments, super apps, delivery, ride-hailing and government apps. Every figure links to its source, and we update the page every quarter.

Amal PereraCompiled by Amal Perera, Founder and CEO, Proud Lion Studios · Updated

Key statistics

Mobile in the UAE at a glance

Social media ad reach in the UAE, millions

Audience each platform says its ads can reach, late 2025

LinkedIn
10m
Facebook
9.7m
YouTube
8.37m
Instagram
8.05m
Messenger
5.65m
Snapchat
5.13m
X
2.85m
Reddit
2.45m
Ad reach is not the same as active users. LinkedIn counts registered members. TikTok reports 12.5 million adults, more than the adult population, so it is left out. Source: DataReportal, Digital 2026: The United Arab Emirates. Chart: Proud Lion Studios.

UAE e-commerce market, AED billion

2020 and 2025 actual, 2030 forecast

202020252030 forecast
Source: EZDubai Logistics Hub and Euromonitor International. Chart: Proud Lion Studios.

How connected the UAE is

Internet and smartphone adoption

How many mobile connections are there in the UAE?

23.0 million mobile connections, equal to 202% of the population.

Connections count SIM cards, not people, so many residents have more than one. The total grew by 1.7 million (8.1%) in a year.

Source: DataReportal, Digital 2026: The United Arab Emirates

Does everyone in the UAE own a mobile phone?

Yes. The UAE is one of only three countries where every adult owns a mobile phone.

The other two are Norway and Libya. Worldwide, 86% of adults own one, according to the World Bank's Global Findex 2025.

Source: World Bank Global Findex 2025, via Khaleej Times

Is Android or iPhone more popular in the UAE?

Android accounts for 73.3% of mobile web traffic in the UAE, and iOS for 26.7%.

That is StatCounter's September 2026 share of mobile web page views, so it measures usage rather than handsets sold.

Source: StatCounter Global Stats

Networks, speed and how much browsing is on mobile

Mobile speed and usage

How fast is mobile internet in the UAE?

The median mobile download speed is 614.42 Mbps, up 54.2% in a year.

Fixed broadband is slower, with a median of 327.56 Mbps. Both figures are Ookla data reported by DataReportal.

Source: DataReportal, Digital 2026: The United Arab Emirates

Does the UAE have the fastest mobile internet in the world?

Yes. The UAE ranked first worldwide for mobile internet speed in Ookla's Speedtest Global Index.

It held the top spot from July 2024 to June 2025.

Source: Ookla Speedtest Global Index, via Gulf News

How much web traffic in the UAE comes from mobile?

60.0% of UAE web page views come from mobile phones.

Desktop accounts for 38.9% and tablets for 1.1% (StatCounter, September 2026).

Source: StatCounter Global Stats

Which platforms reach people in the UAE

Social media apps

How many social media users are there in the UAE?

There are 12.5 million social media user identities in the UAE, 110% of the population.

Identities can exceed the population because of duplicate and business accounts. The total grew 16.7% in a year.

Source: DataReportal, Digital 2026: The United Arab Emirates

How many people use Instagram in the UAE?

Instagram ads reach 8.05 million people in the UAE, 70.5% of the population.

Instagram was one of the fastest growing platforms, up 1.15 million (16.7%) in a year.

Source: DataReportal, Digital 2026: The United Arab Emirates

How many people use TikTok in the UAE?

TikTok reports an ad reach of 12.5 million adults in the UAE.

That is more than the adult population (134.6%), because ad tools count tourists and duplicate accounts. Treat it as reach, not unique users.

Source: DataReportal, Digital 2026: The United Arab Emirates
Social media ad reach in the UAE, late 2025
PlatformAd reachShare of populationChange in a year
Facebook9.70 million85.0%+7.2%
YouTube8.37 million73.3%+1.5%
Instagram8.05 million70.5%+16.7%
Snapchat5.13 million44.9%+5.0%
X2.85 million25.0%-6.0%

How much the UAE buys online and on mobile

E-commerce and mobile shopping

How big is the UAE e-commerce market?

The UAE e-commerce market reached AED 42.2 billion (USD 11.5 billion) in 2025.

That is up from AED 17.6 billion in 2020, a 19% yearly growth rate, and is forecast to reach about AED 67.2 billion by 2030.

Source: EZDubai Logistics Hub and Euromonitor International

What share of UAE retail is online?

About 15.7% of UAE retail sales were online in 2025.

Euromonitor forecasts the share will pass 20% by 2030. Apparel and footwear is the largest category at AED 11.4 billion.

Source: EZDubai Logistics Hub and Euromonitor International

What are the most downloaded shopping apps in the UAE?

Temu, SHEIN and noon led UAE shopping app downloads in Q2 2025.

Temu peaked at about 91,000 downloads a week, SHEIN at 60,000 and noon at 43,000 (Sensor Tower, iOS and Android).

Source: Sensor Tower

How the UAE pays

Mobile payments and wallets

How many UAE transactions are paid by mobile?

21% of UAE transactions are paid with a mobile phone.

80% of all payments are now digital, according to Visa's Where Cash Hides study published in January 2026.

Source: Visa, Where Cash Hides 2026

Is the UAE becoming a cashless country?

Only 16% of UAE consumers now use cash for everyday purchases, down from 25% a year earlier.

68% are largely non-cash users, and digital peer-to-peer payments rose 5 points to 35%. Cash still hangs on for tips: 58% tip in cash.

Source: Visa, Where Cash Hides 2026

Are in-app purchases growing in the UAE?

The UAE led the GCC with a 26% rise in in-app purchase revenue.

Across the GCC, in-app purchase revenue grew 20% to USD 700 million, and app downloads grew 2.6% against 0.5% worldwide.

Source: Sensor Tower and Bidease, Middle East App Growth Report
How UAE consumers pay, 2025
MeasureFigure
Payments made digitally80%
Transactions paid by mobile21%
Consumers who are largely non-cash68%
Use cash for everyday purchases16% (from 25%)
Digital peer-to-peer payments35%
Still tip in cash58%

The apps people use every day

Super apps, delivery and ride-hailing

How many Dubai taxi rides are booked through apps?

45% of Dubai taxi trips were booked through e-hail apps in 2025, up 13% on 2024.

Dubai recorded 120.1 million taxi trips in 2025. App-booked limousine trips rose 25% to 41 million.

Source: Dubai Media Office (RTA)

What are the most popular food delivery apps in the UAE?

talabat leads UAE food and drink app downloads.

talabat's weekly downloads rose from 29,900 to nearly 39,000 in Q3 2025, ahead of Smiles, KFC, Pizza Hut and McDonald's (Sensor Tower).

Source: Sensor Tower

How big is talabat?

talabat processed USD 9.5 billion in gross order value in 2025, up 28%.

Revenue reached USD 3.9 billion. These figures cover all eight of talabat's markets, not only the UAE.

Source: talabat FY2025 results

How big is the Careem super app?

Careem's revenue was AED 884 million in the first half of 2026, up 20%.

These were Careem Technologies' first public financials, released with e& results.

Source: e& results, via tbreak

Digital government and mobile gaming

Government apps and gaming

How many people use UAE PASS?

More than 11 million people use UAE PASS, the national digital identity app.

It unlocks more than 15,000 services from over 350 organisations and has handled more than 2.6 billion digital transactions.

Source: TDRA, via Gulf News

How many people use the DubaiNow app?

DubaiNow had 2.2 million users and handled about 5.7 million payments in 2025.

It added 400,000 new users and more than 70 services in the year, reaching 370 services.

Source: Digital Dubai, via Gulf News

How much do UAE gamers spend?

UAE gamers spend an average of USD 84.6 a year, the highest in the region.

The UAE made up 33.7% of the USD 2 billion games market across Saudi Arabia, the UAE and Egypt in 2024 (Niko Partners).

Source: Niko Partners, via Game World Observer

Method and sources

How we put this together

Reach is not users

Social media figures are advertising reach reported by each platform. They can count tourists, duplicate and business accounts, so a few exceed the population. We say so wherever it matters.

Connections are SIM cards

Mobile connection counts include second SIMs and data devices, which is why the UAE shows more than two connections per person.

How we source

Every figure links to the page we read it on. Where a primary report is not public, we link to the news coverage that reports it and name the original publisher. We do not round, combine or estimate figures.

Updates

We check this page every quarter and whenever a major new report is published. Spotted a newer figure or an error? Email amal@proudlionstudios.com and we will update it.

Using these numbers? Please cite this page:Proud Lion Studios, "UAE Mobile App Statistics 2026", updated 8 October 2026, https://proudlionstudios.com/uae-mobile-app-statistics

Questions

About this data

What share of UAE shopping happens on mobile?

37% of UAE purchases are made on a mobile device, the highest share in the world, according to the 2025 Global Digital Shopping Index by Visa Acceptance Solutions and PYMNTS Intelligence.

How many people in the UAE use the internet?

11.3 million people, or 99.0% of the population, at the end of 2025 (DataReportal Digital 2026).

Can I use these statistics and charts?

Yes. You are welcome to quote any figure or use the charts on this page. Please cite Proud Lion Studios with a link to this page, and the original source named under each figure.

How often is this page updated?

At least once a quarter, and whenever a major new report is published. The date at the top shows the last update.

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Ready to turn your idea into reality? Reach out to our Dubai-based team and we’ll get back to you within 24 hours

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Proud Lion Studios LLC · Dubai: Concept 7, near Circle Mall, JVC · Registered in Sharjah Media City, UAE · License 2434681.01